日本留學(xué)經(jīng)營(yíng)學(xué)專業(yè)申請(qǐng)書
日本作為經(jīng)濟(jì)大國(guó)，其經(jīng)營(yíng)學(xué)專業(yè)也一直是留學(xué)熱門專業(yè)之一，它是針對(duì)企業(yè)組織和企業(yè)行為進(jìn)行研究討論的領(lǐng)域。更多日本留學(xué)經(jīng)營(yíng)學(xué)專業(yè)申請(qǐng)書點(diǎn)擊“日本留學(xué)”查看。
日本留學(xué)經(jīng)營(yíng)學(xué)專業(yè)申請(qǐng)書
Dear _,
As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.
My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.
Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.
My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of 2001. Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice.
Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.
Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.
Yours sincerely,
xuexila
日本留學(xué)經(jīng)營(yíng)學(xué)專業(yè)申請(qǐng)條件與熱門院校
一、申請(qǐng)條件
1、日語(yǔ)N1能力是日本大學(xué)的硬性要求，還要求學(xué)生具有數(shù)學(xué)，統(tǒng)計(jì)學(xué)相關(guān)基礎(chǔ)，所以大多都是本專業(yè)學(xué)生申請(qǐng)。
2、985/211、或者財(cái)經(jīng)類大學(xué)的學(xué)生比較有優(yōu)勢(shì)。
3、轉(zhuǎn)專業(yè)申請(qǐng)經(jīng)營(yíng)學(xué)的學(xué)生不少，但是本專業(yè)申請(qǐng)的人更具有優(yōu)勢(shì)，尤其是北海道大學(xué)傾向于本專業(yè)申請(qǐng)的學(xué)生，名古屋大學(xué)經(jīng)濟(jì)學(xué)研究科設(shè)置了修滿40個(gè)專業(yè)學(xué)分的限制。
4、商科申請(qǐng)中，實(shí)習(xí)是最重要的軟件條件，教授非常看重學(xué)生的實(shí)習(xí)經(jīng)驗(yàn)。如果在大企業(yè)有實(shí)習(xí)，是一大亮點(diǎn)。
二、熱門院校
1、橫濱國(guó)立大學(xué)
簡(jiǎn)稱YNU，是一所本部位于日本神奈川縣橫濱市保土谷區(qū)的研究型國(guó)立綜合大學(xué)。這所學(xué)校的經(jīng)營(yíng)學(xué)在全日本都是很出名的，出名到什么程度呢?東京圈除了東大和一橋外，應(yīng)該沒(méi)有可以和它匹敵的學(xué)校了。并且這所學(xué)校的大多數(shù)學(xué)生畢業(yè)之后都會(huì)進(jìn)入到大企業(yè)工作，所以很多同學(xué)都對(duì)這所大學(xué)很向往。
2、一橋大學(xué)
說(shuō)到日本的商科專業(yè)，怎么能少得了這所大學(xué)。這所大學(xué)因?yàn)槭俏目拼髮W(xué)所以國(guó)際排名并不高，但是這絲毫不能阻礙它的名氣師資力量不亞于東大的一橋大學(xué)，會(huì)是你學(xué)習(xí)經(jīng)營(yíng)學(xué)的不錯(cuò)選擇。
3、神戶大學(xué)
作為日本三所舊制商科大學(xué)來(lái)說(shuō)，這所大學(xué)的商科實(shí)力非常強(qiáng)，一直排在日本前三里。這所大學(xué)也是日本少有的將經(jīng)濟(jì)學(xué)和經(jīng)營(yíng)學(xué)分成兩個(gè)研究科的學(xué)校，可見其研究上的規(guī)模之大。
4、京都大學(xué)
簡(jiǎn)稱京大，是一所本部位于日本京都左京區(qū)的研究型大學(xué)，在日本僅次于京大，是學(xué)科齊全、規(guī)模宏大的國(guó)立綜合大學(xué)。作為日本國(guó)內(nèi)的高學(xué)府之一，京都大學(xué)在全球都享有很高的聲望。這所大學(xué)的每個(gè)專業(yè)都很強(qiáng)，不過(guò)如果你想學(xué)經(jīng)營(yíng)管理，這所大學(xué)可以說(shuō)是日本為數(shù)不多值得選擇的大學(xué)了。
5、金澤大學(xué)
雖然這所大學(xué)并不是七所“舊制帝國(guó)大學(xué)”但是它的實(shí)力卻和那幾所“舊制帝國(guó)大學(xué)”一樣強(qiáng)。雖然這所大學(xué)的研究學(xué)科不多，但是其設(shè)置相對(duì)來(lái)說(shuō)比較全面。而經(jīng)營(yíng)學(xué)也是這所大學(xué)的強(qiáng)項(xiàng)之一，所以報(bào)考這所大學(xué)也是一個(gè)不錯(cuò)的選擇。
日本留學(xué)申請(qǐng)關(guān)鍵點(diǎn)介紹
1、日語(yǔ)學(xué)習(xí)
雖然日本也有很高的國(guó)際化，而且這里英語(yǔ)的覆蓋面也很廣，但是高校中的教學(xué)，大量使用的還是日語(yǔ)，而語(yǔ)言的學(xué)習(xí)需要長(zhǎng)時(shí)間的連續(xù)刺激，所以大家在確認(rèn)出國(guó)之后，就應(yīng)該開始準(zhǔn)備。
作為一門和中文有著千絲萬(wàn)縷聯(lián)系的語(yǔ)言來(lái)說(shuō)，日語(yǔ)的學(xué)習(xí)難度沒(méi)有大家想象中那么大，不過(guò)大家還是需要參加專業(yè)的培訓(xùn)，確保自己可以順利的通過(guò)標(biāo)準(zhǔn)化的考試，建議大家可以直接出示N1的成績(jī)單。
2、信息搜集
對(duì)國(guó)家和學(xué)校，應(yīng)該有比較熟悉的了解，這樣才會(huì)有助于大家產(chǎn)生歸屬感，而且重點(diǎn)應(yīng)該放在學(xué)校能夠?yàn)閷W(xué)生提供的資源和服務(wù)商，當(dāng)然專業(yè)的授課模式和課程安排也是和留學(xué)有密切關(guān)系的。
另一方面則是大家進(jìn)行申請(qǐng)要出示的材料的整理，這部分會(huì)要求大家進(jìn)行齊全的準(zhǔn)備，學(xué)歷成績(jī)單和文書的準(zhǔn)備一樣都不能夠少，而且還要符合所申請(qǐng)的學(xué)校的專業(yè)要求，是需要花比較長(zhǎng)的時(shí)間的。
3、資金準(zhǔn)備
保證金是大家留學(xué)經(jīng)濟(jì)支持的證明，大家需要按要求提前存到銀行里面，并且保證自己可以順利的拿到有銀行開的資金的證明，這里面存款的時(shí)長(zhǎng)和存款的金額都是有嚴(yán)格要求的。
所以大家在決定出國(guó)后，就要就要準(zhǔn)備的資金進(jìn)行了解，要保證資金流入賬戶的程序和來(lái)源正當(dāng)，而資金可以多準(zhǔn)備一些，但是絕對(duì)不能夠低于最低的額度。
4、入學(xué)考試
基本上留學(xué)生入學(xué)，都是要參加學(xué)校單獨(dú)準(zhǔn)備的考試的，這份成績(jī)不會(huì)影響到大家正常的入學(xué)，因?yàn)橹挥袚碛腥雽W(xué)資格的學(xué)生，才有資格參加考試，是作為摸底測(cè)試存在的，會(huì)對(duì)學(xué)生的后續(xù)學(xué)習(xí)帶來(lái)影響。
這是學(xué)校和老師了解學(xué)生的重要途徑，考題都是由專業(yè)的導(dǎo)師進(jìn)行整理的，目的在于對(duì)學(xué)生進(jìn)行比較全面的了解，大家可以就歷屆的考題進(jìn)行熟悉，這樣能夠更容易考出好成績(jī)。
日本留學(xué)經(jīng)營(yíng)學(xué)專業(yè)申請(qǐng)書相關(guān)文章：
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日本留學(xué)經(jīng)營(yíng)學(xué)專業(yè)申請(qǐng)書
