市場(chǎng)營(yíng)銷專業(yè)個(gè)人留學(xué)申請(qǐng)書(shū)2023年
很多人出國(guó)留學(xué)是為了改變現(xiàn)狀。有不少這樣的人，他們已經(jīng)在國(guó)內(nèi)擁有非常好的工作，但是他們渴望一份在職業(yè)發(fā)展上的超載。這里給大家分享一些市場(chǎng)營(yíng)銷專業(yè)個(gè)人留學(xué)申請(qǐng)書(shū)2021年，歡迎閱讀!
市場(chǎng)營(yíng)銷專業(yè)個(gè)人留學(xué)申請(qǐng)書(shū)2021年
Dear _,
As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.
My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.
Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.
My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of 2001. Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice.
Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.
Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.
Yours sincerely,
xuexila
留學(xué)澳大利亞行李準(zhǔn)備清單
一、行李準(zhǔn)備
1.基本的東西就不要帶了~
像一些沐浴露，牙膏啊等等，這些基本的東西完全是可以到了之后再買(mǎi)的。當(dāng)然，這也不是絕對(duì)的，我只是說(shuō)，一定不要過(guò)度打包，行李太多會(huì)造成很多不便。當(dāng)然，可以帶一些簡(jiǎn)單的旅行套裝還是可以的。
2.要帶一雙舒服的鞋
如果你只帶著一雙鞋，那也一定要帶穿著最舒服的鞋!盡管聽(tīng)起來(lái)像是你 媽媽反復(fù)說(shuō)的話，但這是真理，到了你就會(huì)知道有多重要。
3.不要打包太多季節(jié)性的衣服
不要覺(jué)得澳洲只有夏季，所以行李箱都裝滿了短褲T恤!你要為一切的天氣可能做好準(zhǔn)備，同時(shí)要記得，澳洲的季節(jié)和國(guó)內(nèi)是相反的，澳洲也是有冬天的!
4.要在隨身行李中帶換的衣服和必需品
以防出現(xiàn)意外情況，所以，在隨身行李中準(zhǔn)備充分。
5.不要讓重要物品離開(kāi)你的視線
一些重要物品，例如護(hù)照，機(jī)票，信用卡，現(xiàn)金，通知書(shū)等，都要放在隨身行李中。最糟糕的事情就是，你到達(dá)了機(jī)場(chǎng)，卻找不到自己托運(yùn)行李，所以，不要把重要物品放在托運(yùn)行李中。我一般都會(huì)把重要的文件和錢(qián)包封閉袋子中，永遠(yuǎn)不要讓重要物品離開(kāi)你的視線。
6.不要直接把衣服都扔在行李箱
合理安排好行李箱空間有一百種方式，可以卷起來(lái)，可以疊起來(lái)，可以用最節(jié)省空間的方式。
7.要帶幾件國(guó)內(nèi)的小禮物
尤其是，你選擇寄宿家庭的方式。他們收到這些禮物會(huì)非常高興，當(dāng)你離開(kāi)也會(huì)贈(zèng)送你當(dāng)?shù)氐亩Y物。
8.不要帶太多的舒適物品
你最喜歡的小物品?可以!家人朋友的照片?可以!舒服的小毯子?可以!但是，一定不要太狂熱，把所有熟悉的東西都塞進(jìn)行李箱就不太合適了。你是去國(guó)外開(kāi)始一段新的，完全不一樣的經(jīng)歷的，創(chuàng)造新經(jīng)歷也很重要。
二、帶多少現(xiàn)金
1.澳元是澳大利亞的法定貨幣。
澳元硬幣全部是5元以下的面額，20的硬幣就是20分。具體來(lái)說(shuō)：澳元有紙幣和硬幣兩種形式，紙幣面值有 5(紫色)、10(藍(lán)色)、20(橙色)、50(黃色)和 100元(綠色)。5元以下的面額由于使用頻繁容易磨損全部為硬幣，5 澳分、10 澳分、20 澳分、50 澳分，以及金色的 1 澳元和 2 澳元。澳元是澳大利亞的法定貨幣。
2.第一次去澳大利亞留學(xué)，身上帶多少現(xiàn)金合適?
澳大利亞海關(guān)規(guī)定，入境者攜帶數(shù)量為10000或以上澳幣或是等量的其他貨幣時(shí)必須申報(bào)，因此不要偷偷將學(xué)費(fèi)以現(xiàn)金的形式裝在包中帶到澳大利亞，以免在海關(guān)遭到處罰。近年來(lái)，國(guó)人喜歡隨身攜帶大量現(xiàn)金的習(xí)慣，也使得中國(guó)留學(xué)生很容易成為犯罪分子的攻擊目標(biāo)。
澳大利亞是一個(gè)金融業(yè)相當(dāng)發(fā)達(dá)的國(guó)家，有為數(shù)眾多的國(guó)際聯(lián)網(wǎng)信用卡和借記卡服務(wù)網(wǎng)點(diǎn)，而且大多數(shù)商店和超市都可以刷卡消費(fèi)，現(xiàn)金以外的金融產(chǎn)品使用也非常方便，所以完全沒(méi)必要隨身攜帶太多現(xiàn)金。從很多老留學(xué)生的個(gè)人經(jīng)歷來(lái)看，一般建議現(xiàn)金攜帶不超過(guò)1000澳元，可以選擇旅行支票、匯票和銀行卡的組合方式作為現(xiàn)金的有效補(bǔ)充。
三、需要帶的文件
獲取經(jīng)過(guò)認(rèn)證的學(xué)習(xí)成績(jī)單英文翻譯件;
獲取與課程相關(guān)的工作經(jīng)驗(yàn)證明英文翻譯件(用于申請(qǐng)減免學(xué)分或申請(qǐng)?jiān)谶x定的領(lǐng)域內(nèi)從事兼職工作);
去澳洲留學(xué)，向澳大利亞使領(lǐng)館查詢自己攜帶的藥品是否可以合法進(jìn)入澳大利亞，從醫(yī)生那里得到信件，由醫(yī)生解釋您的健康狀況;
從醫(yī)生那里獲取藥物處方及藥物成分的英文翻譯件;
如果需要，去看牙醫(yī)或眼科醫(yī)生(“海外學(xué)生醫(yī)療保險(xiǎn)OSHC”不包含看牙醫(yī)或眼科醫(yī)生的費(fèi)用，所以，在澳大利亞看牙醫(yī)或眼科醫(yī)生要比國(guó)內(nèi)貴);
兌換澳幣，以備到達(dá)澳洲時(shí)使用。開(kāi)具到達(dá)澳洲后可以兌付的澳幣匯票或旅行支票，保證有資金可以使用;
向開(kāi)戶銀行了解到達(dá)澳洲之前，是否可以開(kāi)立一個(gè)澳大利亞銀行賬戶。如果可以，請(qǐng)家人帳通過(guò)轉(zhuǎn)賬將資金匯入您在澳洲的銀行賬戶，也可以在到達(dá)澳洲之后，開(kāi)設(shè)一個(gè)銀行賬戶。
澳大利亞留學(xué)住宿費(fèi)用
1、校內(nèi)宿舍
在澳洲其實(shí)大部分的學(xué)校都是有學(xué)生宿舍的，這些宿舍是提供給留學(xué)生或者是離家里比較遠(yuǎn)的學(xué)生，而且在學(xué)校里住是很方便的，離教室也非常近。在設(shè)施上，這些宿舍基本都有家具等等這些，而且安全上也能夠讓學(xué)生放心。在宿舍里住一周大概是在200-500澳幣不等。
2、寄宿家庭
這也是比較多學(xué)生會(huì)選擇的一種住宿方式，很適合那些剛到澳洲，對(duì)于這里不熟悉的，或者是年齡比較小的學(xué)生。在寄宿家庭里住不但能真實(shí)的感受到澳洲的生活方式，也能幫助自己提高語(yǔ)言。所以說(shuō)這種住宿選擇是很不錯(cuò)的。住在寄宿家庭的話，一般一周是200-300澳幣，而且也會(huì)把學(xué)生的三餐都包括在內(nèi)。
3、校外租房
租房一般有兩種形式，一是去租學(xué)生公寓，而是跟自己的朋友合租，這也是留學(xué)生們比較常見(jiàn)的一種居住方式。自己去租房不但能鍛煉獨(dú)立性，費(fèi)用也沒(méi)有那么高，自己還能選風(fēng)格喜歡的房間。
只是和別人一起去租房子還是需要考慮比較多的，比如房東、價(jià)格等等這些都得了解到。對(duì)于其中的居住條例都要了解，這樣自己才好知道該做什么準(zhǔn)備，如果在租房的過(guò)程中有什么不公正的對(duì)待，可以找學(xué)校里負(fù)責(zé)住宿事項(xiàng)的校辦公室，與其中的工作人員去溝通，一般學(xué)校會(huì)和社區(qū)相關(guān)的部門(mén)來(lái)聯(lián)系解決的。
在費(fèi)用上，如果是住單間，一般一周220-300澳幣，雙人的房間大約是300-350澳幣。
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